Shopify developer · Freelance
Theme work that
actually converts
I am Pravesh, a freelance Shopify developer. I customise themes, build custom storefront sections, and add tailored HTML, CSS and JavaScript functionality — without bloating the store with apps it does not need.
Freelance, direct,
no account managers.
I work with Shopify store owners who need clean theme updates, custom storefront sections, and frontend features built properly. You talk to the person writing the code — there is no handoff, no ticket queue, and no junior developer learning on your store.
Every change starts in a duplicate unpublished theme. You get a preview link, you review it on desktop and mobile, and it goes live only when you say so. That is the whole process.
I bill per project or per task with a clear quote up front, so you always know what a change costs before I start it.
Behind the build
What I
Actually Do
Ten things I get hired for most. Each one is a fixed-scope task with a quote before any code is written.
Theme Customization
Layout, sections, typography, spacing and storefront styling adjusted to match your brand without breaking theme updates.
From $150 / taskCustom Sections & Features
Interactive product configurators, custom blocks, variant selectors and JavaScript features that stay editable in the theme editor.
From $250 / featureSpeed Optimization
Image handling, script cleanup, render-blocking fixes and Core Web Vitals work — measured before and after, not guessed at.
From $300 / storeResponsive Storefront UI
Pages that stay clean and usable on desktop, tablet and mobile. Checked on real breakpoints, not just a browser resize.
From $180 / pageProduct & Collection Pages
Specification tables, trust blocks, sticky add-to-cart, filtering and merchandising layouts built for the way people actually buy.
From $220 / templateOngoing Store Updates
Banners, seasonal landing sections, collection swaps and small fixes on a monthly retainer so your store never goes stale.
From $500 / monthCart & Checkout Optimization
Sticky cart drawers, upsell blocks and checkout UI extensions that trim drop-off between "add to cart" and "paid."
From $200 / storeApp Integration & Setup
Installing and wiring up reviews, subscriptions, loyalty and search apps — configured cleanly and checked for theme conflicts.
From $120 / appSEO & Technical Cleanup
Meta tags, structured data, sitemap and heading fixes so search engines can actually find what you sell.
From $180 / storeStore Migration & Setup
New store setup or a move from an older theme, Shopify 1.0, or another platform — content, redirects and settings carried over cleanly.
From $400 / storeStores I
Have Shipped
Real storefronts, not templates. Each card on the projects page opens a collapsible deep-dive with what changed and why.
Deep dive
Healthcare
CPAP Studio
Product page rebuild with specification tables above the fold, adjacent trust badges and a custom insurance-compatibility block staff can edit.
Custom JS
Food
Pick n Melt
Interactive product personalisation built in vanilla JavaScript. Time-on-page climbed roughly 40% after launch.
1 week
Beauty
Shahnaz Husain
Homepage and collection redesign, mobile-first, delivered in under a week with faster loads and cleaner navigation.
Luxury
Elie Saab
Editorial luxury layout work — restrained typography, generous whitespace and imagery that carries the brand instead of fighting it.
Creative
Navasard Studio
Portfolio-style storefront for a creative studio, with case-study sections doubling as product merchandising.
Wellness
Youphoria
Full-width brand hero, icon-driven benefit blocks and ingredient transparency badges — built mobile-first for a mobile-first audience.
Beauty
Goodside Beauty
Full theme and homepage redesign with rebuilt product/collection pages, custom JS functionality, and site-wide performance optimization.
Four Steps,
No Surprises
The same process on a $150 fix and a full store build. Nothing goes live until you approve a preview link.
Store audit
You send me the store URL and what is bothering you. I look at the theme, the templates and the speed report, then tell you what is actually worth fixing.
Fixed quote
A written scope with a price and a delivery window. No hourly creep, no "we will see how it goes" estimates.
Build on a duplicate
All work happens in a duplicate unpublished theme. Your live store keeps selling while I build, and you get a preview link to review on real devices.
Publish & handover
I publish when you approve, then send you a short note on what changed and how to edit the new sections yourself.
Clean Code,
Straight Answers
Three things store owners say most often after we work together.
“Pravesh transformed our product pages completely. The custom sections he built made our store feel premium and professional. Sales improved within the first week.”
Sarah K.
CPAP Studio“Quick, clean, and exactly what we needed. Pravesh understood our requirements immediately and delivered a mobile-friendly redesign in under a week.”
Anita M.
Shahnaz Husain“The custom JavaScript features Pravesh built for our store work flawlessly. Our product configurator is smooth and customers love the experience.”
Rajiv P.
Pick n MeltNotes From
The Theme Editor
Long-form guides on hiring, pricing, theme decisions and storefront performance. Each article cross-links to the related ones.
Shopify Theme Customization Expert: What to Expect
What a theme expert actually does, the skills that matter, real pricing, and the five mistakes that cost store owners the most.
Shopify Theme vs Custom Build
Compare costs, timelines, flexibility and long-term maintenance so you can pick the right path before you spend anything.
5 Shopify UX Improvements That Boost Sales
Small storefront changes with outsized revenue impact — from product page hierarchy to the checkout flow.
Before You
Send the Brief
The four questions I get in almost every first message.
No. Every change is built in a duplicate unpublished theme. Your live store keeps selling the whole time, you review a preview link, and I publish only after you approve it.
Yes — free themes such as Dawn, Sense and Craft, premium themes such as Impulse, Prestige and Empire, and fully custom themes. If a theme is heavily modified I will tell you up front whether editing it or rebuilding the template is cheaper.
Typography, colour and spacing changes: 1–3 days. A homepage or product page redesign: 5–7 days. A full store build: around two weeks. You get the delivery window in writing with the quote.
That is the point. Custom sections are exposed as theme-editor blocks with proper settings, so you or your team can change text, images and ordering without touching code or paying me again.
Send me the store URL.
I will tell you what to fix.
A short message with your Shopify URL and what is bothering you is enough. You get an honest read on what is worth fixing and a fixed quote within 24 hours.